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Eight SKU line includes five face washes, lotion, moisturizer and sheet mask.
June 3, 2022
By: TOM BRANNA
Editor
Sidekick, Shiseido's new skincare line, is aimed at Gen Z men. Sidekick includes five face washes, lotion, moisturizer and sheet mask. Four products went on sale Wednesday exclusively at Shiseido's Beauty Square store in Harajuku, Tokyo. Sidekick will be available in China, via e-commerce channels, on July 1. In a statement, Shiseido noted that skin beauty is a core business and is expanding its offerings in an effort to become the global leader in the category by 2030. Earlier thi...
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